Your Online Brand

How you represent yourself online has become a critical part of the job or internship search, so this past summer, the Career Center created a new section of their website called online branding.  Research shows that 92% of employers use social media to recruit talent and 73% have hired a candidate identified or introduced through social media.

Over the course of the semester, the SOC Career Advisors will be creating blog posts about Facebook, Twitter, and LinkedIn to complement the online branding section and to help you to enhance your online presence.   Please be sure to check out our sliderocket presentation on online branding.

We begin with a few tips here:

  • Assess your online presence & improve your existing content
  • Use Social Media (to identify ideal employers)
  • Use Visual Marketing (identify ways in which to display examples of your work online)

Most students I speak with have heard of LinkedIn, but either do not have a profile or do not really know how to use it.  Why should you use LinkedIn?

According to Jobvite, 89% of employers have made a hire through LinkedIn.

Not everyone has a Twitter account, but did you know that Twitter exceeds Facebook for Social Recruiting (

  • Recruiters add more Twitter followers to their network per week than Facebook
  • Twitter drives almost twice as many job views per job as Facebook and three times more applications per job.

Haven’t thought of using Facebook for professional purposes?  Here are some things to consider (Jobvite, 2012)

  • 52% of job seekers use Facebook to help find work
  • Facebook content is most likely to cause job candidates trouble

Stay tuned for tips on all three social media sites this semester!